I’ve noticed that the western world generally doesn’t care that much about people in third world countries (what?!). There’s fighting and famines taking place in sub-Saharan Africa all the time and they usually don’t get much attention until the death count is in the hundreds of thousands or so. At the same time, if, for example, ten people are killed in the U.S., that’s on the news for days (I live in Europe, btw). I always figured the reason behind this was racism. Now it looks like I might not be entirely correct. This hostage situation in Nairobi has gotten some serious attention in the media, and, while absolutely horrible, the deaths there are “only” in the double figures. Then I realized it took place inside a mall - the most middle class of locations. Perhaps this western apathy has not mainly been because of racism, maybe it’s classism. (Or maybe the two are almost the same thing these days.)
Or, more likely, it’s because the media generally pays more attention when there are nationals of their country among the victims, because the media focusses on stories for which there will be more public interest. For example, if there’s a coach of people killed in a crash in France and there are a number of Portuguese people among the victims, the Portuguese media is going to be likely to give the accident attention where it would likely not give attention to a similar incident occurring where all the passengers are Russian.
I wouldn’t say it’s racist either, as from what I can see from the British coverage of the Kenyan tragedy, the majority of the British victims are not white.